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Meet the Marketing and Communications team

Meet the team who are redefining the way the sport is communicated and promoted.


Paul Barrett

Paul Barrett

Director of Membership & Customer Experience

Leading the strategic development of England Squash's Membership and Customer Experience, Paul oversees the organisation's communications, marketing, digital and content workstreams. He brings a wealth of experience in sports to squash, having delivered award-winning work for rights holders, sponsors and agencies for over 20 years.

Get in touch with Paul: paul.barrett@englandsquash.com


Paul Makinen

Paul Makinen

Head of Digital and Insight

Paul’s background in research and data-driven marketing is used to good effect at England Squash, gathering insight to develop effective strategies, programmes, initiatives and campaigns. He is also responsible for managing the squash database and project managing the development of the new website. Paul is passionate about rugby, and still drags himself out onto the pitch most weeks. He also admits to hacking around on a squash court, and also enjoys playing touch rugby, running, cycling and the gym.


Get in touch with Paul: paul.makinen@englandsquash.com



Donna Helmer

Donna Helmer

Marketing & Communications Manager

Donna brings more than 18 years’ digital experience to England Squash and jumped at the chance to raise the profile of squash. Donna manages marketing and communications including PR, web and social media. Prior to joining England Squash, Donna worked on a number of high profiles brands at the BBC including Blue Peter, Spooks and Casualty. Aside from squash, playing hockey and entertaining two young kids keeps her on her toes.

Get in touch with Donna: donna.helmer@englandsquash.com


Gareth Chappell

Gareth Chappell

Content Manager

Gareth graduated from Manchester Metropolitan University with a Sports Science Degree and from Cardiff Metropolitan with a Masters in Performance Analysis. He has worked in elite sport as a Performance Analyst for seven years across football and squash. He's worked with England Squash since 2014 alongside some of the biggest stars on the professional tour. Gareth is now employed full-time by England Squash as a Content Manager.

Gareth’s biggest career highlight is working with Team England at the Commonwealth Games when England claimed nine titles.

Away from squash, he enjoys football, cooking and eating out.

Get in touch with Gareth: gareth.chappell@englandsquash.com