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Meet the Marketing and Communications team

Meet the team who are redefining the way the sport is communicated and promoted. To get in touch with the team about membership, please email membership@englandsquash.com or contact marketing@englandsquash.com with any marketing and communications enquiries.



Paul Makinen

Paul Makinen

Head of Digital and Insight

Paul’s background in research and data-driven marketing is used to good effect at England Squash, gathering insight to develop effective strategies, programmes, initiatives and campaigns. He is also responsible for managing the squash database and project managing the development of the new website. Paul is passionate about rugby, and still drags himself out onto the pitch most weeks. He also admits to hacking around on a squash court, and also enjoys playing touch rugby, running, cycling and the gym.



Donna Helmer

Donna Helmer

Marketing & Communications Manager

Donna brings more than 20 years’ digital experience to England Squash and jumped at the chance to raise the profile of squash. Donna manages marketing and communications including PR, web, email and social media. Prior to joining England Squash, Donna worked on a number of high profiles brands at the BBC including Blue Peter, Spooks and Casualty. Aside from squash, playing tennis and entertaining two young kids keeps her on her toes.


Kevin Stewart
Kevin Stewart

Coaching Co-ordinator

Kevin’s role is to organise, oversee and administer the coach education programme, events and initiatives. He previously worked as a regional administrator and spent over 10 years in the financial services industry. Kevin is currently studying for a degree in coaching with the Open University and enjoys volunteering in his local community.


Alexandra James

Alexandra James

Content Officer

Alex looks after England Squash's social media channels, creating exciting content on a variety of platforms to engage new audiences. Passionate about changing perceptions of women in sport, she helped form the Rally Together campaign which calls on the community to champion women and girls in squash. Outside of work, Alex loves reading and learning new skipping rope tricks on TikTok!