Women's Squash Week 2019 Toolkit

Welcome to the Women's Squash Week 2019 toolkit. This toolkit features key messages around this year's campaign as well as a proposed media release, logos, social media posts, images and the official campaign hashtag.

Key messages

• Women’s Squash Week (23-29 September) provides a platform to celebrate women’s squash around the world.
• Women’s Squash Week aims to raise the profile of women’s squash, to showcase squash to a wider audience and entice more females to step on court.

Campaign themes

This year’s campaign will focus on five themes that embody Women’s Squash Week and inspire more females to start their squash journey. The themes are:

• Squash is EMPOWERING. Squash makes you feel stronger physically and mentally and gives you the confidence to achieve your goals.
• Squash is SOCIABLE. Getting together and having some fun on court is what squash is all about - you can make friends for life.
• Squash is FUN. Squash is energetic and makes you feel on top of the world.
• Squash is INCLUSIVE. Whatever your age, gender or background, squash is a sport which everyone can take part together.
• Squash is LIFELONG. The squash community will have you hooked and your involvement can last a lifetime.

Campaign hashtags

Use #WomensSquashWeek and #SquashTheGap across all your social media activity to help amplify the campaign.

Media release

Below is a proposed media release for you to push out on your channels on 23 September:

[INSERT NAME OF ORGANISATION] backs Women's Squash Week 2019

[INSERT NAME OF ORGANISATION] is proud to be supporting Women’s Squash Week (23-29 September) which launches today.

This year’s campaign has a record number of international squash federations and athletes from across the world pledging their support for the campaign and driving initiatives.

Women’s Squash Week provides a platform to celebrate women’s squash and aims to raise the profile of the sport to engage more females.

This year’s campaign will focus on five themes that embody Women’s Squash Week and inspire more females to start their squash journey. They are: Empowering, Fun, Sociable, Inclusive and Lifelong.

[INSERT QUOTE FROM YOUR ORGANISATION'S CEO]:

Logo

Download the logo to use across your web and social media activity:

WEB: colour (JPG) | WEB: colour (PNG) | WEB: white (PNG) | PRINT: colour (EPS) | PRINT: white (EPS)

Social media messaging

Please find a selection of suggested social media activity for Women's Squash Week 2019. Tailor the words for the channel you are using, whether it’s Twitter, Facebook or Instagram. Don’t forget to tag people in your posts to help amplify the message further and use photos (see templates below) and emojis to bring it to life:

It’s here!
The wait is over, #WomensSquashWeek 2019 has OFFICIALLY begun!
Find out more about this international campaign which aims to inspire females to step on court.

<Insert link to your website>

#SquashTheGap

Women’s Squash Week has arrived!

If you're hosting an event today as part of #WomenSquashWeek, make sure you share your activity with us -
photos
videos
- & use the hashtag #WomensSquashWeek

#SquashTheGap

Squash is EMPOWERING. Squash makes you feel stronger physically and mentally and gives you the confidence to achieve your goals. Start your squash journey during #WomensSquashWeek.

<Insert link to your website>

#SquashTheGap

Squash is SOCIABLE. Getting together and having some fun on court is what squash is all about - you can make friends for life. Get involved during #WomensSquashWeek.

<Insert link to your website>

#SquashTheGap

Squash is FUN. Squash is energetic and makes you feel on top of the world. Challenge someone you know to a game of squash during #WomensSquashWeek.

<Insert link to your website>

#SquashTheGap

Squash is INCUSIVE. Whatever your age, gender or background, squash is a sport where everyone can take part together. Come and join our #WomensSquashWeek activities.

<Insert link to your website>

#SquashTheGap

Squash is LIFELONG. The squash community will have you hooked and your involvement can last a lifetime. Start your journey with us during #WomensSquashWeek.

<Insert link to your website>

#SquashTheGap

Social media image templates

Download social media templates which include the five themes EMPOWERING, SOCIABLE, FUN, INCLUSIVE, LIFELONG and add your own photo:

Get in touch

If you have any questions regarding the Women's Squash Week 2019 toolkit, please contact [email protected]