Ignite

An Olympic spark, with lasting impact

Squash’s historic inclusion in the Los Angeles 2028 Olympic Games is a transformational moment. It’s our chance to redefine how the sport looks, feels and grows and showcase the talent, ambition and spirit of English squash on the world’s biggest stage. We’ll use the Olympics to accelerate modernisation, ignite national interest and set the sport on a new trajectory.

A new era for squash

• Use LA28 to reposition squash as dynamic, modern, youthful and high-energy.
• Launch a national campaign inspiring people - especially young people and women - to try squash.
• Create new entry points across schools, universities and communities tied to the Olympic moment.

A gold standard high-performance system

• Support our elite athletes to compete with distinction at LA28.
• Leverage Olympic partners to strengthen the talent pipeline - coaching, sports science, athlete wellbeing and personal development.
• Embed a “Winning Well” culture where excellence and athlete welfare are inseparable.

Growing visibility and influence

• Share compelling athlete and community stories across broadcast, digital and social platforms.
• Position squash as a fast-paced, inclusive, global sport aligned with Olympic values.
• Use LA28 to unlock new media, commercial and cross-sport partnerships.

Legacy with purpose

• Convert Olympic momentum into long-term participation growth - more players, busier courts, thriving programmes.
• Support clubs, venues and coaches to be “Olympics-ready” to capture increased demand.
• Embed Olympic values – excellence, respect and friendship - into every squash environment.
• Learn from other Olympic sports to maximise long-term gains.

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