Our values

Our values shape how we show up every day. They guide our decisions and how we work with the squash community.

Impact - we make it happen 

We act quickly and bravely to create change. We test ideas, learn from results, and help squash get noticed.

Teamwork - we move as one 

We deliver more when we do it together. We share ideas, back each other, and punch above our weight.

Excellence - we raise the bar 

We set the standards and keep improving. We work smarter, try new things, and deliver both on and off court.

Integrity - we own it 

We do what’s right and stand by it. We learn fast, fix issues early, and take accountability.

Inclusion - we open doors

Inclusion isn’t an add‑on - it’s how the sport thrives. We design out barriers, build equity, and amplify diverse voices - from the grassroots to the boardroom.

Download the full strategy