Sustain

Stronger finances, smarter operations

For squash to thrive long term, we need a strong financial base. We’ll pair crucial grant income with growing and diverse income streams, building mission-aligned partnerships that help us work smarter and reinvest into the game.

Financial strength

• Grow diverse, reliable income streams to reinvest back into the sport for generations to come.
• Build commercial partnerships that amplify our impact and extend squash’s reach.
• Develop new revenue opportunities across competitions, events, participation, digital products and innovation.

Smart, efficient operations

• Ensure every investment of money and time delivers maximum value for the squash community.
• Embrace digital-first ways of working to streamline processes and free up time for high-impact activity.
• Leverage AI and automation to enhance decision-making, accelerate content creation, strengthen customer service and improve organisational efficiency.
• Invest in robust systems and data infrastructure to give our organisation clarity, speed and confidence in every action.
• Embrace a culture of innovation, where experimentation is encouraged and new technology helps drive smarter, faster, more cost-effective operations.
• Collaborate with innovators across the community that are reaching for the future and harness their energy and ambition.

Download the full strategy